
Things to do · city by city
The best things to do in Morocco.
City-by-city guides to the experiences worth your time — medinas, gardens, deserts, coast and craft. Curated by our team, and bookable as a private, guided trip.

Merzouga
Merzouga is a small Saharan village beside Erg Chebbi, a sea of wind-sculpted dunes rising up to around 150 metres. It is Morocco's classic desert base, and here are twelve experiences worth your time.
12 things to do
Asilah
Asilah is a whitewashed Atlantic town on Morocco's north coast, famous for its mural-covered medina, Portuguese ramparts and breezy beaches. Here are twelve experiences that capture its artistic, seafaring spirit.
12 things to do
Imlil
At 1,740 metres in the High Atlas, Imlil is Morocco's gateway to Mount Toubkal. This Berber village trades souk crowds for walnut groves, mule paths and snow-tipped peaks. Here are the experiences worth lacing your boots for.
12 things to do
Taghazout
Once a sleepy fishing village north of Agadir, Taghazout has become Morocco's surf capital. Reliable Atlantic point breaks, laid-back yoga retreats, argan groves and golden beaches make it a relaxed base on the Souss-Massa coast.
13 things to do
Ifrane
Set high in Morocco's Middle Atlas, Ifrane is an alpine town of red-roofed chalets, cedar forests and clear mountain lakes. Built in the 1930s, it offers cool air, winter snow and easy access to a national park rich in wildlife.
12 things to do
Ouzoud
Tucked into the Middle Atlas near Azilal, the Cascades d'Ouzoud are Morocco's tallest waterfalls, tumbling some 110 metres in red-rock terraces. Here are the experiences worth your time around the falls.
12 things to do
Dakhla
Dakhla sits on a slender peninsula where the Sahara meets the Atlantic, framing a vast flat-water lagoon. Steady trade winds, year-round sun and turquoise shallows have made it one of the world's premier kitesurfing destinations.
13 things to do
Todra Gorge
Cut into the eastern High Atlas near Tinghir, the Todra Gorge funnels travellers between sheer limestone walls rising up to roughly 300 metres. River, palm groves and Berber villages reward those who linger here.
12 things to do
Taroudant
Often called 'little Marrakech', Taroudant is a walled market town in the fertile Souss Valley. Its earthen ramparts encircle bustling souks, palm-shaded squares and artisan workshops, with the High Atlas and Anti-Atlas rising on either side.
13 things to do
Ourika Valley
Tucked into the High Atlas about an hour south of Marrakech, the Ourika Valley pairs a rushing river with Berber villages, terraced gardens and waterfall hikes. Here are the experiences worth your day.
12 things to do
Agafay Desert
Around 45 minutes from Marrakech, the Agafay is a rocky stone desert of arid hills, not dunes. Its lunar hammada frames sweeping Atlas Mountain views, luxury camps and quiet adventure within easy reach of the city.
12 things to do
Morocco
Morocco is at its most memorable when the moments are kept private: a candlelit table on the dunes, a hot-air balloon lifting off as the Atlas turns gold, a hammam reserved for two. These are the refined, made-to-measure experiences that turn a holiday into something quietly extraordinary.
12 things to do
Morocco
A private journey is the difference between seeing Morocco and truly experiencing it — your own driver-guide, your own pace, and a route shaped around you rather than a coach timetable. Here is what travelling privately through Morocco actually means, and why discerning travellers choose it.
6 things to do
Morocco
Where you stay is half the journey in Morocco. Behind plain medina walls hide jewel-box riads built around tranquil courtyards, while the cities and countryside hold grand palace hotels and design-led retreats. Here is a guide to the country's most distinctive luxury stays and how to choose between them.
6 things to do
Morocco
A milestone birthday, an anniversary, a proposal or a multi-generational family gathering — Morocco lends drama and warmth to any celebration. Desert sunsets, private riad dinners and palace settings make memorable backdrops. Here is how to mark a special occasion across the country.
6 things to do
Morocco
The Sahara is best met in comfort and in silence. Across the dunes of Erg Chebbi and the wilder Erg Chigaga, a new generation of luxury camps pairs en-suite tents and fine dining with the oldest pleasures of the desert — firelight, stars and stillness. Here is how to choose your camp and make the most of a night beneath the open sky.
10 things to do
Morocco
Morocco has been a place of ritual bathing and natural remedies for centuries, and its luxury spas draw on that heritage with quiet confidence. From the steam of a traditional hammam to argan and rose treatments, palace spas in Marrakech and yoga retreats in the Atlas, here is how to weave deep rest into a Moroccan journey.
9 things to do
Morocco
Morocco has quietly become one of the great golf destinations, with championship courses laid out beneath the snow-capped Atlas and along the Atlantic coast. Mild winters, manicured fairways and the ease of pairing a round with a fine riad make it a refined escape for the player who likes the day to end well. Here are the courses and details worth knowing.
10 things to do
Morocco
Seen from the air, Morocco unfolds in a single sweep — medina rooftops, the snow line of the Atlas, the great dunes of the Sahara and the long Atlantic coast. Private aviation turns long road journeys into minutes and reveals landscapes no fairway or terrace can match. Here are the helicopter flights, jet arrivals and dawn ascents worth arranging.
10 things to do