The journal · field notes from Morocco
No top-10 listicles. Slow, opinionated dispatches from the atelier on when to come, where to go first, what to skip and how to spend your dirhams well. Read before you book — and certainly before you pack.
This month's long-read
One slow, in-house piece every month. No commissioned writers, no sponsored takes — just the answers we already give our guests on WhatsApp, written down properly.
Latest field note 9 min readPlanning · June 2026
An anniversary, a significant birthday, a retirement, three generations gathered for one occasion — Morocco holds a sense of theatre at every scale. How to plan a once-in-a-lifetime celebration, the experiences that reliably make the moment, how long to go and when, and how a private journey is shaped around the people.
The archive
Re-read every season by our team. If anything is out of date we annotate it at the top of the piece — Morocco changes slowly, but it does change.
02Planning 9 minPlanning · June 2026
The most transformative part of a private Morocco journey is rarely the riad — it is the person who drives, guides and quietly orchestrates the whole trip. What a driver-guide really does hour by hour, the difference between a driver and a guide, and why one trusted companion changes everything.
03Planning 8 minPlanning · June 2026
The honest answer for your trip: what a chauffeur-guided journey actually gives you over independent travel — access, pacing and a single point of accountability — where DIY quietly costs you, and the cases when doing it yourself is the better call.
04Marrakech 9 minMarrakech · June 2026
Most people try to do Marrakech in 36 hours and leave exhausted. Here is the three-day rhythm we recommend for first-timers — the medina, Majorelle, an Atlas day, what to skip and where to eat.
05Desert 10 minDesert · June 2026
Merzouga or Zagora? Standard or luxury? We map the trade-offs in distance, dunes, silence and price — and what a night under canvas actually includes — with the camps we still send guests to.
06Practical 8 minPractical · June 2026
The etiquette and the mechanics of bargaining — fair price ranges, the phrases that help, what's actually fixed-price, the set-ups to sidestep, and why walking away is your strongest move.
07Practical 6 minPractical · May 2026
Guides, drivers, riads, camps, restaurants — who to tip, how much, and in what currency. The honest, no-guesswork numbers we give our own guests before every trip.
08Fes 10 minFes · June 2026
The world's largest car-free urban area is a 13th-century city still running in real time. The tanneries, the Qarawiyyin, the art of getting pleasantly lost — and when to hire a guide.
09Food 9 minFood · June 2026
Bessara at dawn, mechoui, seven-vegetable couscous on a Friday, the street-food stalls worth queuing for — what to order, where, and how to eat well whatever your diet.
10Atlas 7 minAtlas · June 2026
Imlil, the Ourika valley, Berber villages and waterfalls are an hour from the Red City. What a good day actually looks like — and the tourist traps to drive past.
11Coast 7 minCoast · June 2026
Three hours from Marrakech, the Atlantic's most likeable town — fortified ramparts, a working fishing port, kitesurf wind and a music soul. How to spend a perfect 48 hours.
12Planning 9 minPlanning · June 2026
The honest, current picture — solo and women travellers, the common souk set-ups, which areas to know about, health and the road. What we actually tell our own guests.
13Practical 7 minPractical · June 2026
No 'breathable convertible trousers'. A real packing list that changes with the month and the route — medina, mountains, coast and desert all ask for different things.
14Planning 8 minPlanning · June 2026
Daily spend, where the money goes and the honest ways to save without missing the point of the trip — with sample budgets in USD for shoestring, mid-range and comfortable.
15Marrakech 7 minMarrakech · June 2026
What a riad actually is, which neighbourhoods suit which travellers, and what to look for before you book — so you get the courtyard, the calm and the location right.
16Itineraries 11 minItineraries · June 2026
The classic one-week loop, day by day — Marrakech, the High Atlas, Aït Ben Haddou, the Dades, the Merzouga dunes and Fes — with honest drive times and what to skip.
17Practical 8 minPractical · June 2026
Road conditions, police checkpoints, city parking, fuel and the real cost trade-off — and why most of our guests end up with a private driver instead of a rental.
18Culture 6 minCulture · June 2026
Why it's poured from a height, what 'Berber whisky' means, how it's brewed and the etiquette of accepting a glass — the small ceremony at the heart of Moroccan hospitality.
19Desert 8 minDesert · June 2026
The UNESCO earthen citadel south of the Atlas — its history, the films shot there (Gladiator to Game of Thrones), and how to visit properly from Marrakech or Ouarzazate.
20Marrakech 9 minMarrakech · June 2026
Rugs, leather, lanterns, ceramics and argan — where to find the real thing in the medina, how to bargain without stress, and how to get it all home.
21Family 9 minFamily · June 2026
Where to go, how to pace it, the riads that work for families, camel rides and food kids will actually eat — the practical things we tell parents before they come.
22North 7 minNorth · June 2026
Why it's painted blue, what to actually do there, day trip versus overnight, the best photo spots and how to get to the Rif's most photogenic town.
23Culture 8 minCulture · June 2026
From the blue lanes of Chefchaouen to the dunes of Merzouga and the kasbahs of the south — where to shoot, when the light is right, and the etiquette of the lens.
24Desert 8 minDesert · June 2026
Big dunes and a longer drive, or accessible desert closer to Marrakech? We compare Erg Chebbi and the Zagora/Chigaga route on dunes, drive time, crowds and cost.
25Culture 8 minCulture · June 2026
Gnaoua in Essaouira, the rose festival in the Dades, sacred music in Fes, moussems and Ramadan — the events worth planning a trip around, month by month.
26Desert 7 minDesert · June 2026
Camel arrival, the tents, dinner under the stars, the cold nights, the sunrise on the dunes — and the difference between a standard and a luxury Sahara camp.
27Food 9 minFood · June 2026
Jemaa el-Fnaa stalls, the best tagine and tangia, where locals actually eat, street snacks, and the rooftop tables worth the splurge — how to eat well in the Red City.
Letters from Marrakech
No marketing. Just one field note, one riad we love this season, one practical tip — written in plain English, signed by a real person.
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